HeroBuilders started the First commercially successful Custom Toy Company to create a Custom Action Figure that looks like you. HeroBuilders was started in 2001. We introduced our 3D printing technology to the toy industry and the world by introducing our Political Action Figures. Since then, we have branched out into many Custom Toy Making Innovations.


By: Emil Vicale Founder HeroBuilders.com

HEROBUILDERS.COM was started in February of 2002 , We started with one simple action figure of George W Bush. This was actually a figure that I made for myself and had on my desk. As more and more clients and friends came in to my Design Studio and would see this figure everyone would say ” hey you should sell that”, “put it on the web”. Well I finally did after my IT guy was updating services and he said “hey you should put that on the web”. So that night we opened a one page site without any images just a simple description and the very next morning we had one single order,,, that is the brief account of how HEROBUILDERS.COM was started.

Since then we have grown and added CUSTOM ACTION FIGURES that look just like. Just take 2 Selfies and we can make you a custom action figure. Of course we continue to add more POLITICAL ACTION FIGURES than any other company. On Demand Toys semi custom action figures and we fully custom action figures that look like you, custom toys using our 3D Printing ++ systems and much more to come.

I would like to thank every person who has shopped here, large orders or small I appreciate every single order that has come into this company. I also still insist that we make most of the products here in the USA unlike other companies. Once again thank you for everything.

  • HeroBuilders was also in the Capital Gazette check out the story on the Capital Gazette
  • Looking for HeroBuilders images of our past political action figures, you can find them on Alamy Stock Images. Just Click Here to see what is available.
  • HeroBuilders images from back in the day check it out at Getty Images
  • HeroBuilders got reviewed, check it out at Figures.com

HeroBuilders is on Pinterest too! Check us out CLICK HERE



All of our Action Figures are handmade, hand molded and hand painted. The product(s) you receive might vary slightly from the product picture due to the nature of your product(s) being 100% handmade. The beauty of imperfections: Please understand that all HeroBuilders® are handmade, and handmade items, by nature, have imperfections.

 Shipping Charge Policy

Our shopping cart works on a cost product basis, and charges your order automatically based upon the cost of the order, the higher the cost the higher the shipping charge. We will ship your order the most economical way possible including over night. Sometimes what the shopping cart has charged is more than the real cost that difference is not refundable.

Billing Policy

We will charge your credit card when you place your order to make sure your that your place in shipping is secured. It is also a way that we determine which orders are valid. Charges to your credit card will appear as  “Vicale Corporation”

Return and Refund Policy (in-stock product line)

Returns are subject to a 40% restocking and processing charge for merchandise only. Returns not received by 30 days of original ship date are not refundable. Shipping charges are not refundable. If a package  is returned because of an incorrect shipping address or inability to deliver, we will have to bill you for any shipping charges that we may incur.

Custom Action Figure Payment and Return Refund Policy

Starting May 1st 2010 all Custom Action Figure orders Will be billed 100% with the order. Overseas orders are  charged 100% when you place your order, and is not refundable once the project starts, you will be involved in the project and asked to approved or tell us if changes are needed to the head sculpture.

Super Custom Action Figures will be billed 100% of the order. A Super Custom Action Figure is any custom that also has any article of custom clothing, custom accessory, custom outfit, custom shoe anything is above and beyond what is our standard custom action figure.

Due to the manner hours of labor required to create your custom sculpt we will not refund any payments for custom action figures for any reason. If we start your project and finish the sculpts and you are unreachable, we will try Make contact if you do not respond and /or if you decide for any reason that the project is off but we have finished your sculpt we will charge your credit card for the remainder of the funds and we will process your order forward. Your Custom Products will be shipped USPS from ground to express, whatever is needed for your timeline. We ship worldwide and at this time I would like to thank you for shopping at the best and most respected and largest Custom Products company in the US

Custom Head Candy and Bobble Heads Return and Refund Policy

We will charge your credit card 100% upon the start of the project. Due to the way the Custom Candy heads are made and the hours of labor required to create your custom sculpt we will not refund any payments for custom Pez like candy holder for any reason. If we start your project and you are unreachable, we will try , e-mail you and if you decide for any reason that the project is off but we have finished your sculpt we will charge your credit card for the rest of the money and we will process your order forward.

Return and Refund Policy for Production Orders, Prototype Development orders and Sample Development of all products, Including, Plush and Stuffed dolls, Bendy Plush Dolls, Bean Type Plush Dolls, Custom Action Figures, Custom Candy Dispensers and or Production Development Design of a product or Product line and production orders. Full payment is required at the start of the project and we have a strict no refund policy on any and all custom products. If you at anytime during the process you stop your project whatever funds are paid are NOT REFUNDABLE. Due to the manner hours of labor required to create your custom we cannot refund any payments. By placing an order you indicate you understand this policy and will hold Herobuilders, Parent Company, sister companies, vendors and their companies, employees and owners harmless for litigation for eternity.
Production Order refers to a custom product more than one (1) Unit
Prototype Development refers to a new product prototype developed for you
Sample Development refers to a request to make a sample before a larger order

On-Demand Action Figure Return and Refund Policy

Due to the fact that this is a semi-customized product made for you based on an exact replication from the website, we will not refund any payments for an on-demand action figure that you design.

3rd Party processors and Refund Policy

You must have an RMA number to return a product. IF you do not have and RMA number and you send back a product we cannot issue a refund. There is a strict no return and no refund policy at Herobuilders.com for product purchased with a 3rd party processors like Google Check out, Card Accept, World Pay, PayPal etc.

Press & Media
Or you can Email us at sales@herobuilders.com for more press release material.

Although inspired in part by today’s heroes and villains,
our figures are fictional and do not depict any real persons.
Herobuilders.com is not associated wholly or in part with anything or anyone ever !
© Herobuilders.com All rights reserved.